Learn how to attract business and strengthen your relationships with legal clients by communicating effectively and understanding their legal and business needs. Selling and Communication Skills for Lawyers, an engagingly written guide by a nationally known selling and communication skills coach, shares the author's proven strategies for winning legal business and staying in touch with clients. The book is full of helpful tips and how-to advice on converting contacts and connections into new business, delivering an effective “elevator pitch,” conducting a productive meeting and dozens of other easy, practical techniques. It also addresses important ethical aspects of selling and marketing legal services. This book is your key to learning how to win and keep clients.